cool book: the new rules of marketing & pr

I have been doing some research on using social networking sites for marketing and pr for our band, and I just came upon an excellent book: The New Rules of Marketing & PR.What I like most about this book is that is actually goes into some depth and detail of marketing research and strategies, and does more than just explain how to transform a personal MySpace site into a music one (which I have found a lot of publications do).

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