I have been doing some research on using social networking sites for marketing and pr for our band, and I just came upon an excellent book: The New Rules of Marketing & PR.What I like most about this book is that is actually goes into some depth and detail of marketing research and strategies, and does more than just explain how to transform a personal MySpace site into a music one (which I have found a lot of publications do).
Posts Tagged ‘social networking sites’
I discovered ReverbNation last week and really enjoy it. There are tons of social networking sites out there, and whether you like one or not tends to be highly personal, but this has some features that I really appreciate – the ability to create a custom playlist from songs available on the site, to name just one.And to give you an example, here is our ReverbNation profile. Still developing, of course.